The New Rules of Marketing and PR

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

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Books Detail :

Title	:	The New Rules of Marketing and PR
Rank	:	4
Publisher	:	John Wiley & Sons
ISBN	:	9780470379288
Tag	:	FG4j+JjDVO4
Release	:	2009
Language	:	en
Category	:	"Business & Economics"
Author	:	"David Meerman Scott"
Pages	:	287

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